An epic partnership between Universal and Marc Geiger will develop NFT’s for its global artists and labels

Universal Music Group (UMG) has announced a ‘strategic collaboration’, with digital collectibles firm Curio, which UMG calls “the premier Non-Fungible Token (NFT) platform for entertainment brands and musical artists”.

Under the partnership announced today, UMG says that it will be able to “leverage Curio’s groundbreaking technology, exclusive partnerships, and innovative fan engagement networks” to create and launch future NFT projects from its roster of global artists and labels.

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