Frank’s RedHot jumped into the NFT business during the Super Bowl season. The brand announced the release of its first-ever “edible NFT” and its own spoof cryptocurrency, “Bonecoin,” to help celebrate the popular game-day snack of Buffalo wings.
Also during this promotion till the end of the Super Bowl (Feb. 13), people will be able to scan images of their chicken wing bones to earn the digital Bonecoin currency.
The fan with the most Bonecoin will win the Frank’s RedHot NFT and an edible replica it’s referring to as the eNFT.
To add to the hype, Eli Manning has been drafted as a Frank’s RedHot ambassador and will give out free hot wings from Frank’s Wing Wagon on Feb. 2 in New York City (West 49th St. between 5th and 6th Ave).
“I’m excited to give fans another way to be a part of the game while enjoying Frank’s RedHot,” said Manning.