New York City radio legend Bobbito Garcia is known for his big influence on Hip Hop in the 1990s with The Stretch Armstrong and Bobbito Show. Bobbito helped launch the careers of The Notorious B.I.G., Eminem, Big L, and Wu-Tang Clan.
Now Bobbito has announced he was jumping into the NFT space with a 3D animated virtual sneaker co-designed by Omar Acosta, who co-produced Garcia’s last two films: Stretch and Bobbito: Radio That Changed Lives and Rock Rubber 45s.
“This whole NFT space is like a fantasy for me,” Garcia tells HipHopDX. “For real. I’ve knocked on doors of various brands with some incredible concepts over the years, and sometimes they just don’t get it – or they do but can’t get it approved by the people above them. With the Opensea platform, I can imagine whatever sneaker ideas I have and actually bring them to life by collaborating with Omar Acosta.
“Now when I say ‘bring to life,’ I’m not meaning in real life, but who knows? Maybe some of our designs wind up being manufactured down the road for people to wear in the hood. You never know!”
The NFTs were released on Friday (December 17) in five colorways, just in time to celebrate the 126th anniversary of the Puerto Rican flag on December 22.