Under Armour drops sneaker NFT in honor of Stephen Curry’s record

Steph Curry holds the NBA 3-Point Record and Under Armour decided to honor that with NFTs. What a great choice!

Under Armour will release the world’s first cross-platform metaverse sneaker with true in-game functionality. The Golden State Warriors Point Guard last week surpassed the all-time three-point NBA record by sinking his 2,974th career shot.

Under Armour is making 2,974 NFTs titled “Genesis Curry Flow” collection that are digital replicas of the game-day shoe Curry was wearing when he broke the record – the Curry Flow. Each shoe NFT can be worn across three gaming metaverses — Gala Games, Decentraland, and the Sandbox.

They will be $333 USD each with all the collected assets going to charities helping to increase youth access to sport. In addition, Curry Brand is building three new courts in Oakland, Charlotte, and New York City.

The project is alive thanks to agency Berlin Cameron, NFT production company NewKino and NFT marketplace Luna.

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